Book Review: Secrets of the Millionaire Mind

To get rich, you need to change your thinking according to T. Harv Eker. His bestselling book, Secrets of the Millionaire Mind, is popular in board rooms and on MBA campuses.

Change Your Mind, Get Rich
by Gabby Hyman
MBA-Business-Schools Book Reviewer

Secrets of the Millionaire Mind, by T. Harv Eker, 224 pages, hardcover, HarperBusiness, $19.95.

Take one self-made millionaire who wants to share his savvy in the form of a self-help manual for would-be entrepreneurs and you’ve got T. Harv Eker, whose book Secrets of the Millionaire Mind has successfully surfed the rankings of the New York Times Hardcover Business Book List since it was published last year. Sage, guru, sideshow raconteur — they’re all titles heaped upon this “change your thinking” pundit to financiers and MBA students worldwide.

“You can always think in ways that will support you in your happiness instead of ways that don’t,” Eker writes in this self-paced program for those who need their brains washed of poor cognitive habits. “The book is to help people change their consciousness and waking thoughts about money.”

A root of poor thinking that shapes economic failures, Eker contends, is established in a “financial blueprint” we receive in messages from family, friends, economic advisers, and the media. If you’re enrolled in an MBA degree program, for example, it won’t help matters if your entrepreneurial thinking was imprinted early in a family that hoards pennies.

Putting a Positive Spin on All Things Financial

Eker’s theories certainly embrace an MBA-level audience and, by turns, have been criticized by some for elitism. To wit: the second half of the book contains “Wealth Files” that contend that people with a lot of money simply think differently than the middle class and poor.

The “files” recommend specific actions necessary for would-be millionaires to improve their chances by changing their “blueprint”. When the subconscious is reprogrammed, Eker believes, success naturally follows. Rich people believe they create their lives, he says, while poor people believe life just happens to them.

The book, now translated in 26 languages, has made its foray well beyond the board room and the MBA campus. In itself, the book’s success is a testament to Eker’s changed attitudes. A rich-quick millionaire who just as quickly lost his money, Eker turned his experiences and re-programming efforts into a personal development company. More than 500,000 devotees have signed up for his seminars.

About T. Harv Eker

Eker boasts of going from “zero to millionaire” in 2 ½ years. Born into a poor family, he started work at age 13, delivering papers and selling notions at the beach. After failing at more than a dozen business start-ups, Eker opened a retail fitness store that grew into a chain and was sold off to a Fortune 500 company in less than 3 years. He then lost his millions to poor investments.

About the author

Gabby Hyman has created online strategies and written content for Fortune 500 companies including eToys, GoTo.com, Siebel Systems, Microsoft Encarta, Avaya, and Nissan UK.

Source(s)

The Millionaire Mind

Posted on August 21, 2007 at 11:07 AM

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