Talking the Talk: Business Leaders Are Communications Experts

Whether it's advertising, branding, community engagement, or customer relations, these ABCs of business communication are keys to success. A master's degree in business communication can help polish your skills and set you apart in the business world.

by John MacGregor
Online Masters Degrees Programs Columnist

An organization’s leaders often do what it takes to make sales and ensure the overall health of their employer—all of which involve communications. They talk with existing clients, develop new customers, and can be important players in company morale. Most graduate business programs require some courses in business communication, but for many leaders, business communications are the most important thing.

Why You should Consider a Master’s Degree in Business Communication

Many professionals find themselves needing additional skills and graduate studies in order to get promotions. According to Courtney Taurisano-Sprague, “When I started (my master’s program in business communications), I was a constituent services representative in a New York state senator’s office. Since I have completed my degree, I have been promoted to director of communications for the senator.” A master’s degree can provide valuable experiences to polish your communications skills.

What Can a Master’s Degree Do for You?

The Bureau of Labor Statistics (BLS) reports, “Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers often are prime candidates for advancement to the highest ranks.” The skills developed with a master’s degree often open doors to jobs with higher responsibilities, which can lead to more recognition of your abilities.

Use an Online Master’s Degree as Your Springboard

Online programs for business communication offer many opportunities to excel without derailing your other commitments. Jeannie Porter notes, “The clear advantage of the (online) experience was the ability to maintain a full-time career, a life at home, and still meet my education objectives at my convenience and in the comfort of my own home. Now I can proudly proclaim, ‘mission accomplished’ as I hold up my master’s degree in business communication!” If you want to move up the career ladder too, get out there and start talking the talk with a master’s degree in business communication.

Sources

Jones International University Alumni Profiles
Bureau of Labor Statistics

About the Author

John MacGregor is a freelance writer with degrees from the University of California in Comparative Literature and Law. He has traveled widely and worked on civil rights, government, education, and technology projects.

Posted on June 4, 2007 at 5:34 PM

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